Okay, remember you heard it first here: the phenomenon of Brand India powered by her effervescent people and its buoyant economy is such a talk of the world today, that it needs a name. GoodNewsIndia is hereby christening it, ‘the Surge’.

In just over a month after GNI wrote a major story on the Surge, there is evidence of an India fever becoming a worldwide epidemic. Aishwarya Rai has appeared on the Time magazine cover, McKinsey is talking of a trillion dollar Indian economy ahead, the Economist has ranked IIM-A the 45th, in its survey of best management schools in the world, Boeing has announced the setting up of an engineering design centre in India, Infosys has declared that it expects 25% of its employees to be non-Indians and, --of direct interest to us here-- ‘India Today’ has just [Dec 1,2003] run a cover story on the Surge called ‘Global Champs”.

The article cites Anand Mahindra as saying that Indians are now “experiencing what it is to have the potential of being world-beaters. This psyche is now driving outrageous ambition.” That ambition is making Indian entrepreneurs spread their activities across the world, buying companies, opening factories and becoming visible.